Meet
Steve Higdon

Your personal guide to bourbon country. With over 500 bourbon reviews and 110M views on TikTok and connections at most every distillery, Steve turns a cabin stay into an unforgettable bourbon journey.

Pictured with Louise & Julian Van Winkle

Your Personal Bourbon Country Guide

Before you arrive, Steve personally crafts a custom itinerary for your group based on what you want to see, taste, and experience. Whether it’s a high-end Bourbon tasting experience, a private Cultured Dinner, a VIP tasting, or a sunset dinner recommendation — Steve’s connections and 15+ years on the Bourbon Trail make every stay unforgettable.

THE MAN BEHIND THE BOURBON

Steve Higdon's Story

For Steve Higdon, bourbon has never been just a spirit — it’s a way of life. Growing up in the rolling hills of Kentucky, he was surrounded by the heritage and culture of America’s native spirit long before he ever took his first sip.

What started as a curiosity evolved into a deep passion. After years of visiting distilleries, attending barrel selections, building relationships with master distillers, and expanding his own collection, Steve decided to formalize his expertise. He earned the title of Executive Bourbon Steward through the prestigious Stave & Thief Society — the highest level of bourbon certification available.

But Steve isn’t the type to keep his knowledge behind glass. He believes bourbon is best shared — around a table, on a porch, with good people. That philosophy is what led him to create The Bourb Inn: a place where guests don’t just stay near the Bourbon Trail, they experience it with someone who knows it inside and out.

When he’s not hosting guests or reviewing bourbons, Steve spends his time with his family, exploring new releases, and building connections within the bourbon community through the Big Bourbon Club. For Steve, every pour tells a story — and he loves nothing more than sharing it with you.

“Bourbon is about bringing people together to help get lost in the moment and create lifetime memories.”

— Steve Higdon

Relationships & EXPERIENCE

Why Trust Steve With Your Bourbon Journey

Steve served as President + CEO of Greater Louisville Inc., the Metro Chamber of Commerce, for nearly seven years. In that role, he met and worked with Bill Samuels of Maker’s Mark, Wes Henderson of Angel’s Envy, Owsley Brown of Brown-Forman, Mark Brown, Chairman of Sazerac, and many more. His relationships run deep and are recognized by the industry’s most respected institutions.

Executive Bourbon Steward

The Stave & Thief Society

The highest level of bourbon certification available. Steve completed the rigorous Executive Bourbon Steward program, mastering the history, science, and art of bourbon production, tasting, and hospitality. This certification is held by only a select few in the industry.

500+

Bourbon Reviews on TikTok

@60secondbourbonreview

Steve has reviewed over 500 bourbons on his popular TikTok channel, breaking down the nose, palate, and finish of each pour in 60 seconds or less. From everyday sippers to allocated unicorns, his reviews are honest, accessible, and built for real bourbon drinkers.

15yr

Airbnb Superhost

Consecutive years of 5-star ratings

Fifteen consecutive years as an Airbnb Superhost isn’t something that happens by accident. It’s a reflection of Steve’s commitment to every single guest — from the moment they book to the moment they leave with a new appreciation for bourbon country.

The father of Bourbon TikTok

60 Second Bourbon Review

Steve created @60secondbourbonreview with a simple idea: you shouldn’t need ten minutes to know if a bourbon is worth buying. In 60 seconds or less, he breaks down the nose, palate, and finish of each pour — no pretension, no fluff, just honest reviews from a real bourbon lover.

With over 500 reviews and counting, the channel has become a go-to resource for bourbon enthusiasts looking for their next bottle. From budget-friendly daily drinkers to rare allocated releases, Steve covers the full spectrum.

500+

REVIEWS

110M

VIEWS

100%

#Fun + #Laughs

PRIVATE EXPERIENCES

Book a Private Tasting With Steve

There’s nothing quite like sipping bourbon on the porch of The Bourb Inn while Steve walks your group through a curated flight. Every tasting is tailored to your group’s palate and interests — from bourbon newcomers to seasoned collectors.

01

Curated Bourbon Flight

Period after glass and add this sentence. By Kentucky State Law, you must provide the bourbon.

02

Expert Guided Tasting

replace copy – Steve will teach you the ‘Kentucky Chew’ while walking you through the nose palate and finish of each pour. Did you get that long, Kentucky hug?

03

Bourbon Trail Planning

replace copy – Let Steve introduce you to the top Tour Companies and restaurants in the area. And he will help you create your ‘Perfect’ itinerary – all for free. The father of Bourbon
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NOW